Kinforma
Kinforma is a conceptual outdoor brand exploring the intersection of technical performance and urban living. Designed for movement across environments, the project combines functional apparel, editorial storytelling, and a minimalist digital experience.
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Brief
The goal was to create a premium outdoor brand that felt equally relevant in urban environments and outdoor settings. The challenge was to build a visual identity and digital experience that balanced technical functionality with a clean, contemporary aesthetic.
Solution
I developed a complete brand concept including visual identity, campaign assets, editorial material, and e-commerce experiences. Every touchpoint was designed to reflect the brand's focus on premium quality, technical functionality, and a more elevated outdoor experience.
Process
The project started with research into contemporary outdoor culture, technical garments, and premium retail experiences. From there, I explored different visual directions, typography systems, and layouts before developing the final identity and applying it across both digital and printed touchpoints.
Process
Kinforma gave me the opportunity to work across multiple disciplines within the same project.
By combining branding, art direction, and UX/UI design, I gained a better understanding of how different touchpoints contribute to the overall perception of a brand.