Flowe
Flowe is a concept for a routine-building app focused on mental wellbeing and sustainable habits. The project combines a calm and minimal digital experience with a soft, organic visual identity inspired by movement, growth, and continuity.
Year
Type of work
Tools
Team
Brief
Design a digital experience that supports mental wellbeing through calm interactions, structure, and routine-building. The goal was to create a solution that feels supportive and emotionally approachable
Solution
The solution was designed around simplicity and emotional comfort. Through minimal interfaces, soft visual language, and subtle feedback systems, Flowe aims to support users in building routines without creating additional pressure or overwhelm.
Process
The process began with research and early concept development, focusing on routine-building, emotional wellbeing, and reducing cognitive overload in digital products. From there, the project evolved through wireframes, interface explorations, and visual experiments to create a balance between structure, softness, and usability.
Reflection
One of the main challenges throughout the project was finding a balance between visual expression and usability. A large part of the process focused on reducing unnecessary elements and creating an interface that feels calm and easy to navigate without losing the emotional purpose of the experience.