Karlatornet
A visual identity and merchandise concept inspired by Karlatornet and the city of Gothenburg. The identity combines illustration, print, and physical products to create a connected and memorable visitor experience.
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Brief
Create a merchandise concept for Karlatornet’s visitor experience, aimed at tourists and visitors to Gothenburg. The design needed to feel connected to both Karlatornet and the city, while being flexible enough to work across souvenir products, printed material, and other physical touchpoints.
Solution
Instead of creating a traditional souvenir, I developed the idea of an illustrated card game inspired by Gothenburg and Karlatornet. The concept turns the visit into something more playful and memorable, where tourists can take home both a visual object and a small piece of knowledge about the city.
Visual Identity
The visual identity is inspired by the shape of Karlatornet, transformed into graphic patterns and illustrations used throughout the card concept. Different color palettes were created for each category while still keeping the overall look connected and consistent.